How many of these moments are agents missing every single day? Real estate agents spend their days chasing leads from Zillow and open houses. Meanwhile, better opportunities sit in their existing network—past clients who just changed jobs, friends-of-friends whose kids are leaving for college, people quietly browsing their website for months. Agents miss these because tracking hundreds of relationships across emails, texts, social media, and notes is impossible to do manually.

Every CRM promises to fix this, but they all have the same fundamental flaw: they need structured data to work. Agents have to constantly log calls, add notes, update contact records, and categorize relationships. The busiest agents who needed help the most would never keep up with it. What if the problem wasn't that agents were disorganized—it was that CRMs were asking them to organize in the first place?

We asked a different question: what if our CRM took all the messy, unstructured data agents already have and organized it for them? What if it could work like a top agent's brain—connecting dots automatically and surfacing opportunities at exactly the right time?

Luxury Presence built an AI system that treats every interaction as a signal: website visits, emails, social posts, job changes. It takes all of this unstructured information and turns it into a simple daily list that shows agents who to contact, when to reach out, and what to say.