But as the world went cashless, those everyday money lessons disappeared—kids now tap their parents' phones to make purchases without experiencing the exchange of value that made financial concepts stick.

Many solutions for this problem focus on creating educational games to replace those lost learning moments, but these apps rarely stick—novelty fades quickly and kids outgrow content designed for a specific age. Many parents were encouraged to open bank accounts for their kids, but age restrictions around purchases meant there was no money movement to create active learning.

Families always went back to one simple practice: parents assigned chores and gave allowances, just like they always had—the workflow that had successfully taught generations about earning, spending and saving. We took this time-tested approach and made it digital. With Mydoh, parents got something they never had with cash: visibility into exactly what their kids were learning through their spending choices. But bringing this simple idea to life would be complicated—because giving kids real financial independence meant navigating security risks that could put families' money at stake.

*RBC Ventures launched Mydoh with the speed, talent and creativity of Highline Beta's founding team. The app has over 600K downloads on Google Play and App Store.